5 SEO Tips to Increase Website Latency

5 SEO Tips to Increase Website Latency

Increasing website latency is becoming more and more important for SEO every day, and in this post, here are 5 easy tips to help you solve this problem. When a user stays or “lingers” on a site for an extended period of time, it  shows that they have found what they are looking for. That is, a signal that the visitor has found the necessary information or had a good time and that the site is probably of decent quality, and the web developer has made it attractive and convenient.

This is roughly the same concept as with search engines. Google has stated that their goal is to “provide you with the most useful and up-to-date information.” But how to understand and evaluate the relevance and usefulness? One of the many factors seems to be “lag time” and conversion actions. It is these factors that are the most significant in the promotion of sites in recent years .

What is stay time?

Wait time is a measure of user engagement that takes into account click through rate in search results, time on site, and bounce rate. An easier way to understand this is to simply ask: is the user satisfied with this result of their search? If so, how does he choose and on the basis of what parameters does he compare the selected site with other resources in the search results? If a particular result “satisfies the user’s intent”, the user will usually visit the site and find what they are looking for. They may even navigate to other pages on the site or interact in different ways.

Google constantly compares these indicators and decides in which position to show a certain result. For example, if 100% of users leave the site within a few seconds of visiting it, while other resources gain a few minutes of activity and more time on the site, then they will rank better than other search results. In search promotion , the time of stay is one of the most significant indicators that affects the position in the search results.

Tips for Extending Your Stay

Latency takes several different factors into account, so it’s important that you learn about them and optimize your site for them, both individually and as a whole. Therefore, when developing a website, it is important to take into account these 5 recommendations from the AVANZET web studio, which will help make your resource more attractive to users.

1. Create a CTA at the end of each page/post

Before you hit the Publish button, ask yourself “What’s the point of this part?” What do you want the user to do? In the case of an informative blog post, your goal is probably to get them to read another post, sign up for a newsletter, or something similar. Make it easy for them!

2. Make internal linking

To increase latency, not only must your content satisfy the search query, but it must be interesting enough for the user to stay in place and spend time exploring your site.

If you have links to other content on every page that point to relevant content, then users are more likely to click on the links and stay longer on your site. Only include links that you really want people to click on, which goes without saying. Internal link structure is critical for both search engines and users, so be sure to add them!

3. Create your own visuals or tools

Simple text can be attractive on its own (like fiction novels), but on the Internet, people are more attracted to good visuals. They can be in the form of pictures, outlines, infographics, etc.

Users also stay on sites that have “tools” that can be used repeatedly, for example, there are many “calculators”. 


They give results based on the numbers entered – mortgage calculators, ROI calculators, interest calculators, etc. They can keep site visitors longer and get useful information about them, as well as return them again.

4. Clear, attractive title

You should try to “hook” the visitors of your site from the first line. This is usually done in the introduction to your content. Create an introduction that explains what the visitor will find on this page. What topics will be covered in the article, they can be in the form of a table of contents and anchor links if the article is especially long. Site visitors will easily see that their request will be disclosed and displayed through the content.

5. Long articles

Again, this will depend on the type of page you are creating, if this is a category description in an online store , then you should not make a “long footcloth”, but rather briefly state the essence. But for a blog, in most cases it is better to make posts longer and more complete, they are more in demand than frequent short posts. Each post will be longer on average, which can be useful for search results as well. Not to mention, longer content will naturally have more keywords in the text, which will help it rank across multiple dimensions at once.

#seo #blogging #google

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